PUBLICATIONS (17 KCI)

• 17. Bae, S., Song, H. G., & Sunny, H. W. (2026). From viewing to buying: How viewer attitudes and para-social bonds drive short food content purchase intentions. Culinary Science & Hospitality Research, 32(2). Advance publication certified February 28, 2026. (KCI)

• 16. Bae, S., & Park, G. G. (2025). The Effects of Consumers’ Perceptions of ESG Management in Foodservice Franchises on Reuse Intention: An Ordered Probit Analysis. Culinary Science & Hospitality Research, 31(12), 243-254. (KCI)
• 15. Bae, S., & Park, G. (2025). An Ordered Probit Analysis of the Factors Influencing Relationships among Cultural Heritage Tourism Motivation, Constraints, and Attitudes. FoodService Industry Journal, 21(6), 431-454. (KCI)
• 14. Bae, S., & Kim, I. (2025). Comparative Analysis of Foreign Consumers’ Perceptions of K-Food Emotions: Focusing on Reddit Cases. The Journal of Internet Electronic Commerce Resarch, 25(5), 121-131. (KCI)
• 13. Lee, S., Bae, S., & Kim, I. (2025). Exploring formation process of willingness to accept online personalised advertising for travel products: The effects of online customised advertising characteristics and past tourism memory. The e-Business Studies, 26(2), 109-125. (KCI)
• 12. Nam, J. H., Bae, S., & Kwon, E. K. (2025). The impact of senior tourists’ travel agency package tour experiences on travel satisfaction, trust, and intention to pay premium: Focusing on experiential economic theory. Journal of Tourism Enhancement, 129–148. (KCI)
• 11. Yoon, H., Bae, S., & Park, E. (2025). Effects of Experiential Economic Factors on Emotional Attachment and Pro-Environmental Behaviour Among Nature-based Walking Tourists: The Moderating Effect of Pro-Environmental Identity. Journal of Tourism Enhancement, 13(1), 91-111. (KCI)

• 10. Bae, S., & Kim, I. (2024). Social Perception and Activation Strategies of Templestay - A Big Data Analysis of ‘Surfing Templestay, Dangplestay, and Naneun Jeollo’ -. FoodService Industry Journal, 20(6), 275-288. (KCI)
• 9. Kim, I., & Bae, S. (2024). The Effects of Motivation for Open-Kitchen Restaurants Adopting Robot Chefs on Consumer Attitude, Intentions to Use, and Word-of-Mouth - The Moderating Role of Alternative Attractiveness -. FoodService Industry Journal, 20(6), 383-397. (KCI)
• 8. Park, E., Bae, S., & Kim, I. (2024). Exploring motivations influencing customers’ attitudes toward using reusable cups in eco-friendly coffee shops. Journal of Tourism Enhancement, 167-184.
• 7. Kim, Y., Bae, S., & Kim, I. (2024). Effects of Robotic Chefs’ Food Quality Prediction and Personal Innovativeness on Consumer Attitudes and Intention to Visit the Restaurant. Journal of Tourism Enhancement, 12(3), 27-42. (KCI)
• 6. Bae, S., Kim, J., Kim, D., & Kim, I. (2024). Investigating benefits of operating shared kitchen for virtual restaurants: from the small-business owner perspectives. Journal of Hospitality and Tourism Studies, 26(4), 193-204. (KCI)
• 5. Kang, S., Han, S. H., Bae, S. H., & Yoon, Y. H. (2024). The effect of serving robots on attitude and behavioural intention of restaurant customers: Focused on UTAUT2 and moderating effect of shyness. Korean Journal of Franchise Management, 15(2), 57–75. (KCI)
• 4. Bae, S., & Kim, I. (2024). Investigating barriers hindering attitude formation towards reusable cup usage in the coffee shop industry. FoodService Industry Journal, 20(3), 119-131. (KCI)
• 3. Bae, S., & Kim, I. (2024). Exploring the structure of motivations, benefits and values of walking travel experience sharing on social media. Journal of Hospitality and Tourism Studies, 26(2), 65-79. (KCI)

• 2. Bae, S., Park, H., Kang, S., & Han, S. (2023). How Usage Motivation Regarding Serving Robots affect Customer Attitudes and Intent to Revisit Restaurants. FoodService Industry Journal, 19(6), 281-295. (KCI)

• 1. Bae, S., & Kim, I. (2022). Importance-satisfaction Analysis for Campsite Selection Attributes after COVID-19 Outbreak: Differences between Campers Depending on Frequency of Camping Experience. Korean Journal of Hospitality & Tourism, 31(4), 127-145. (KCI)

Research & Consulting Projects

• Development of the Haeundae Core Cultural Tourism Belt, Haeundae District Office, Busan Metropolitan City, 2025.
• Establishment of the Banyeo–Bansong Development Master Plan, Haeundae District Office, Busan Metropolitan City, 2025.
• Evaluation and Revitalisation Strategies for Tourism Development Projects: Final Comprehensive Report, Ministry of Culture, Sports and Tourism, Republic of Korea, 2019.

AWARDS

• 24 February 2026 – Presidential Commendation, Jeju · AWS Global Space Challenge Hackathon, Jeju Halla University.
• 20 November 2025 – Youth Volunteer Corps Award (President’s Commendation), Busan Economic Promotion Agency.
• 23 January 2025 – PNU-Star Award (President’s Commendation), Pusan National University.
• 15 January 2025 – Best Paper Award, The 97th TOSOK International Tourism Conference, Tourism Sciences Society of Korea (TOSOK).
• 17 December 2024 – Excellent Paper Award, The 40th Conference of the Korean Foodservice Industry Association.
• 4 December 2024 – Excellent Paper Award (Encouragement Prize; Mayor’s Commendation), The 7th “Refuge Capital Busan” Academic Paper Competition, Busan Metropolitan City.
• 25 June 2022 – Excellent Paper Award, The 35th Conference of the Korean Foodservice Industry Association.

TRAINING & CERTIFICATES

• Jeju RISE · AWS Global Space Bootcamp (23 Dec 2025 – 4 Feb 2026) | Amazon Web Services (AWS) Korea
• Practical AI Project Programme (12 Sep 2022)

ADDITIONAL PROFESSIONAL ACTIVITIES

• Honorary Reporter, “Happy Education” (Ministry of Education, Korea), 15 Jan 2025 – Present
• Honorary Reporter, Together Step (Research Institute for Differently Abled People’s Rights), 15 Jan 2025 – Present